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Following our vision and strengthening our leading position in the market requires disruptive innovation and talented employees that don‘t hesitate to try new things.
With 7HACK 2016 we opened our doors for the first time to internal and external developers, designers and idea generators to team up for 24 hours to generate valuable outcomes.


The ProSiebenSat.1 Group is one of the largest independent media corporations in Europe. Besides our successful core business free TV financed by advertising, we are also Germany’s leading video marketer on the internet. In recent years, we have built a strong e-commerce portfolio, which is now one of our key growth drivers. Our vision is to become a broadcasting, digital entertainment and commerce powerhouse by using our TV power. 

To find out more about us, please visit our website:

The Challenge of 2016

The challenge of 7Hack 2016 was "Hack the future of entertainment". Entertainment is the key driver of our success and in a world of digitization and connectivity there are endless opportunities to entertain people. P7S1 is currently focussing on threee main areas: 
- HbbTV & Addressable TV 
- Personalization 
- User engagement along the customer journey 
Connecting the dots within and outside of our diverse business was the challenge of 7Hack 2016. There was no limit to creativity and we were amazed by what could be achieved in only 24 hours!

Have a look at the hacks here.

We had amazing partners on board that not only provided us with great hardware, SDK's and API's but also sponsored prized for the winners.